Consistency; what it really means

LOOK UP THE DEFINITION OF THE WORD 'CONSISTENCY' IN ANY DICTIONARY, AND IT WILL GIVE YOU WORDS LIKe: CONSTANCYREGULARITYUNIFORMITY. HOWEVER, IN 2016, CONSISTENCY IS ABOUT WAY MORE THAN DELIVERING ON THE DAILY.

Whatever business you're in, you are constantly sending out messages about who you/your brand is. Whether that's via tweets, Facebook posts, emails, events, marketing fliers or comments on another brand's Instagram account - your message doesn't go unheard. Conversely - if you're not communicating at all, that's also a message of sorts.

The initial point to get is that you need to be clear on your message; define what you do and know it inside out. It's only when you know who you are, what you're selling, who you want to align your brand with, that you should even begin to work on being consistent. Now, if you're someone who religiously schedules tweets, Facebook and Instagram posts, LinkedIn updates at particular times and regular intervals, here's a virtual pat on the back for you. But are you consistently 'turning up' at your job (or life even) on a daily basis? It's so easy to tell yourself that you are doing a great job, just because you are doing the same things that are expected of you every single day. But, let's be clear - you don't just get points for being consistent by simply doing the same thing, every day. Consistency is about the amount of effort, the continuing trying and improving.

Are you being consistent with your message? Are you being consistent with the effort, focus, attention - love, if you will - that you put into your work? Because, if you're not, somewhere along the way, your message will start to feel off-balance to your audience. Their online eyes will begin to glaze over a little; within a month or so, they might even unfollow you.

So, how do you stay consistent and genuine? 

*Keep your mind FRESH. If the scheduling of your time, social media, eating habits is boring you, break the routine. Sign out from all social media, cancel your meetings and take some kind of break. It doesn't have to be a two week trip to Bali (although that would be GREAT); something as simple as a spa treatment, hiring a bike for the afternoon or visiting a museum will help. Just change something about your routine.

*Read something you've never read before. It doesn't even matter if you end up hating it - the action of reading means you are not only doing 'something else', it can also mean you are learning something or simply being taken away from your current reality. It can give you some distance. If that doesn't work...

*Watch some trashy TV. I'm serious. Watch any reality show and realise that your life is pretty okay; it's yours to be made and shaped into any vision you desire. 

*Workout. To be specific, do something that makes you sweat. This can have a great effect on just clearing your mind - it's especially useful if you do it first thing in the morning, before work even enters your head. I swear by this one.