We’re heading into a new year, and now, more than ever, much of your business success will have a lot to do with your social media presence. No need to get confused, just think about these simple suggestions and clean things up!
Know your platform
There are so many social media platforms to choose from right now, and all require some level of maintenance once you commit your brand to them. Don’t bite off more than you can chew; if you get frustrated over coming up with an Instagram caption once a day, then perhaps you don’t want to take on Facebook and Tumblr right now – or it’s time to think about working with a professional social media consultant. Think about your product; is it something that requires space to explain ingredients or steps (like recipes)? Or is it an object of beauty, such as jewellery, that could benefit from a highly visual platform, i.e. Instagram or Pinterest? Perhaps you’re a writer or a comedian, and you want to use social media to express yourself or you want people to get to know you better? Snapchat or using live options to share instantly are a great way to build and entertain an audience – you just might want to have put in some practise beforehand! And remember; be consistent.
What’s your tone?
It’s vital that you work out what your tone should be; are you authoritative, or like a warm, big sister, or fun and quirky? This tone is something that customers come to rely on and trust, and it needs to be reflected across all of your social media platforms. If you’re the business owner and you feel like you want your brand to sound like you, go for it. As you grow, you’ll need to ensure that your tone remains, even if you end up moving some of your social media concerns to an assistant or social media manager.
What’s your message?
If you’re selling a product, again, think about your tone. There’s nothing worse than a brand that has a fun, vibrant Instagram suddenly switching it up to sell a product on Twitter and turning to robotic snippets that basically just say ‘buy me’. Keep things consistent and you could find your social media is your biggest marketing tool. And remember, no-one expects you to be a one man/woman band; work with video producers, writers, photographers – get an intern to help share the load.